Tim McGraw has premiered his new lyric video for “Top of the World” exclusively with VSCO, in conjunction with the launch of his profile today. The photo-centric nature of the new lyric video is a perfect fit with VSCO, an art and technology platform that provides digital tools to empower creatives worldwide. Click here to watch the video!
Using the journal to give an inside look at the concept behind the lyric video, the McGraw feed shows behind the scenes photos from the shoot along with memorable ’top of the world’ moments from McGraw’s life. This one of a kind partnership is a first for VSCO. You can view McGraw’s photo grid here and his journal here.
The video will be available on VSCO exclusively for 12 hours starting at 12pm CST, August 27th. The video will be available to view on Vevo starting Friday August 28th.