Humble and Kind This song is so special to me. I really wanted a video that showed the universality of the message of Humble and Kind. Thanks to Wes Edwards for executing this vision and to Oprah Winfrey for lending us scenes of Belief from all over the world. I hope you like it as much as I do.
Posted by Tim McGraw on Thursday, January 21, 2016
Continuing the success of his critically-acclaimed album Damn Country Music, three-time Grammy®-winning singer, songwriter, and actor Tim McGraw released the record’s anthemic second single, “Humble And Kind,” today.
Fans will be able to catch an exclusive sneak preview tonight of the track’s music video on Entertainment Tonight. The full video will debut on McGraw’s Facebook page tomorrow at 12pm CST/1pm EST followed by a live chat with McGraw at 8pm CST/9pm EST.
“I felt like it was going to be a special song when we finished it. Then when we mixed it, it just really came alive,” McGraw says of the song. “It’s not about being ‘my’ song or ‘my’ album or ‘my’ piece of music or any of those things. I think it’s just the message that the world needs. The song is so special, we wanted the video to really have a meaning to it and the video to be really universal and worldly and encompass everyone and what the emotion of the song is.”
The “Humble And Kind” music video, directed by Wes Edwards, features scenes from Oprah Winfrey’s groundbreaking documentary “Belief,” which depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them. The song’s music video marries these universal scenes of faith and life with a dramatic McGraw performance, captured by a one-of-a-kind 360 degree turntable lighting rig which provides a big looping light highlighting the passage of time. The lyrics serve as a poignantly complementary soundtrack to the vivid, emotional storytelling and cinematic visual imagery of the series, which aired on OWN: Oprah Winfrey Network last fall.
Along with the single and video, McGraw will also launch stayhumbleandkind.com, a site that aggregates stories shared with the hashtag #stayhumbleandkind as well as encourages random acts of kindness through a simple tracking program. “We want to celebrate positive stories that embody the lyric and message of the song – from the most simple to the extraordinary,” said McGraw.
The song became an immediate standout on Damn Country Music for fans and critics alike, with TIME Magazine noting that “McGraw shines most brightly when he’s foregrounding his warm, supple voice and keeping the music that surrounds him uncluttered. Perhaps that’s why the album closes with ‘Humble and Kind,’ in which the ‘good life’ means one governed by manners and grace.”
Newsday agreed, citing that “McGraw is at his best with a big, emotional ballad and he has a masterpiece to work with here… [the song] is a gorgeous bit of advice — in this case, from a father to his children, but it’s really pretty universal… McGraw delivers this advice with just the right amount of emotion, the right balance between preaching and suggestion.”
Nash Country Weekly further hailed the song “the album’s most powerful and pensive reminder of Tim’s aforementioned passion is the last verse in the last song… where he sings ‘When you get where you’re goin’, don’t forget turn back around / And help the next one in line / Always stay humble and kind.”
About Tim McGraw
Tim McGraw has sold more than 40 million records worldwide and dominated the charts with 36 #1 singles. He’s won three Grammy Awards, 16 Academy of Country Music Awards, 14 Country Music Association Awards, 10 American Music Awards, three People’s Choice Awards and numerous other honors. His iconic career achievements include being named the BDS Most Played Artist of the Decade for all music genres and having the Most Played Song of the Decade for all music genres with “Something Like That.” He is the most played Country artist since his debut in 1992, with two singles spending over 10 weeks at #1 (“Live Like You Were Dying” and “Over and Over”). His debut single “Top Of The World,” off his DAMN COUNTRY MUSIC album is his 58th top 10 single. His critically acclaimed acting skills were highlighted in the award winning Friday Night Lights and The Blind Side, and Tim will next appear in Lionsgate’s The Shack alongside Sam Worthington and Octavia Spencer. Tim most recently narrated the ESPN “Shaq and Dale” documentary and co-produced and narrated the NFL Films documentary “Favre Returns.” Connect with Tim at: TimMcGraw.com, Facebook.com/TimMcGraw, on Instagram @TheTimMcGraw, on Twitter @TheTimMcGraw, and onYoutube at youtube.com/TimMcGraw
“Belief” is a groundbreaking television documentary that depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them. Narrated by Oprah Winfrey, this original, seven-part program, which aired on OWN: Oprah Winfrey Network last fall, invites viewers to witness some of the world’s most fascinating spiritual journeys through the eyes of the believers. Through vivid, emotional storytelling and cinematic visual imagery, “Belief” illuminates the best of faith and spiritual practices from around the world – the rituals, stories and relationships that bind us all together as human beings. #Belief. Visit www.oprah.com/ostore to purchase “Belief.”