Grammy award winner and acclaimed actor Tim McGraw launched his custom line of boutique fitness clubs, called TRUMAV Fitness on January 18 with the opening of the Nashville-based flagship.

TRUMAV is a health and fitness brand created by McGraw to provide the tools and inspiration to help others take ownership of their fitness goals so they can lead a healthier life for themselves and those they love. McGraw partnered with fitness industry leader, Snap Fitness, to develop the TRUMAV Fitness club franchise. The flagship club is located in Nashville’s Gulch neighborhood at 603 9th Avenue South and is owned and operated by fitness entrepreneur Wirth Campbell. Snap Fitness founder, Peter Taunton, attended the opening and participated in the first official workout with McGraw and Campbell.